It’s not just sports superstars sitting front row at fashion week. Today, luxury labels are looking to work with emerging athletes from niche sports, giving rise to new dealmakers who match brands with eager skateboarders, boxers and rugby players.

Demand for luxury goods is slowing as the post-pandemic spending boom dies down, hitting heavyweights such as Kering and LVMH while prompting concerns about an overhang of inventory. While some luxury brands have been bucking the trend, Burberry’s recent profit warning highlights just how significant the impact of subdued demand has been on others.

As the likes of LVMH and Bottega Veneta cut their teeth on artisanal schooling, Matter Of Form looks at the reasons behind luxury’s heightened focus on human-made in an era of automation – alongside how craft has returned to the fore of commerce and culture in the digital age.

While our New Year’s Resolutions are still fresh on our minds, wellness remains a priority for most. Gone are the days when a juice cleanse and new gym membership were the accessories du jour for January and February. These days, wellness is a yearlong pursuit, as evidenced by the rise in wellness tourism.

With holiday shopping in full swing, new virtual branded stores have unveiled ski slopes, chocolate wonderlands and trips to the French alps, but with a gaming twist, encouraging consumers to stay in-store longer and get educated on the brand.

Isabel Tapp, Founder of LCC GCC Collective, outlines the trends she expects to see in luxury events in 2024.

With growth of the personal luxury sector projected to be more muted in 2024, those brands with resilience, relevance and renewal, will separate themselves in 2024 as customers approach with more cautious optimism than the post-pandemic years.

We hear the term ‘modern luxury’ thrown around, but what does it mean? As alluring as modern luxury sounds to brands, this article unravels why it can be more of a trap rather than a winning strategy.

Matter Of Form’s annual outlook on the state of luxury, in our present moment and the long term. Framed by three movements flexing the market, from the fall of status to AI, automation and the brand multiverse, the report captures MOF’s take on it all, powered by thought-provoking insights and sector-wide research.

Introducing Power Players 2024, LCC’s curation of the most influential players in the luxury marketing and communications sector.

When the Prada Caffè opened at Harrods in London earlier this month, a viral TikTok reel showcasing the cafe recorded 220,000 views within the first 24 hours of its posting.

For Pharrell Williams, the future of luxury is “freedom.” Not a bag, not a logo. Freedom.

Gucci is staging its first major exhibition in London, curated by Italian fashion theorist and critic Maria Luisa Frisa and designed by British artist Es Devlin.

Todd Vogt left empty-handed after browsing in the Louis Vuitton and Rolex stores in London’s upmarket West End shopping district this week.

In today’s rapidly evolving retail landscape, the modern consumer places a premium on community.