ABOUT LCC

Founded in 2017, Luxury Communications Council is the world’s only membership network dedicated to advancing global luxury by uniting, supporting and championing marketing and communications leaders driving the sector.

  • Founded in 2017 by award-winning communications leader Rosie Shephard, who recognised the need for a specialist network focused on uniting luxury’s experts.

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  • An influential board of senior marketing and communications leaders from major brands who steer the future of the LCC.

    LCC HIGH COUNCIL →

  • A truly international reach, with a London headquarters, LCC Collectives in Dubai and New York, and more in development.

    LCC global collective →

  • An influential, global community uniting handpicked marketing and communications leaders from world-renowned luxury brands.

    LCC members →

A Brief History of LCC

Luxury Communications Council is the vision of award-winning communications leader Rosie Shephard, who recognised the need for a specialist network focused on uniting luxury’s most influential marketing and communications experts. Since establishing LCC London in 2017, the network has opened Collectives in Dubai and New York, and continues its core commitment to facilitating meaningful connections, collaborations, and knowledge exchange internationally - all of which drives innovation and propels the luxury industry forward.

Rosie Shephard

Founder, Communicator, Connector

As the founder of LCC, Rosie leverages her two decades of experience and unparalleled connections to establish a powerful, purpose-driven and discerning network. With a passion for the luxury sector, Rosie is committed to advancing its growth and fostering meaningful collaborations among LCC’s members.

Rosie has a formidable background in luxury communications, having launched global brands and campaigns for major hospitality and retail houses, including the royal communications for The Queen’s Platinum Jubilee in 2022.

Prior to this, Rosie spent five years as Global Communications Director for Rocco Forte Hotels, and in 2018 founded her own award-winning agency - Shephard Communications - which is dedicated to helping existing luxury brands stay relevant and new luxury brands establish themselves in the market.

Rosie is also the curator of the Most Influential list in Luxury for the PRWeek Power Book, and a regular contributor to the Evening Standard and The Independent, two of the UK’s leading media titles.

Supporting the Sector

THE HIGH COUNCIL

The LCC High Council is an influential board of senior marketing and communications leaders and experts from some of the world’s best-known luxury brands.

This group helps steer the membership committee, and provides strategic guidance and support to ensure all LCC initiatives align with sector needs and standards.

  • Rosie Shephard

    Chair

  • Anna Bartle

    CHANEL, Global Head of Sustainability Content & Engagement

  • Anouska Ruane

    Chief Communications Officer, Soho House & Co

  • Alice Jónsdóttir Ferrier

    The Chancery Rosewood, Director of Communications

  • Rachel Bright

    Champagne & Prestige Director, Moët Hennessy, LVMH Group

  • Danny Brennan

    Brand Director, Laurent Perrier

  • Nina Joyce

    Vice President, Communications, Condé Nast

  • Julia Record

    Global Director of Communications and Partnerships, Dorchester Collection

The High Council welcomes ideas and insights from all members, partners and friends of LCC, so please do contact us with any suggestions.

A Global Collective

Luxury Communications Council's reach extends far beyond the UK to key international luxury markets including the GCC and North America. The LCC Collectives provide networking opportunities and resources for members across three continents, and are currently active in both Dubai and New York, with more Collectives planned in new regions.

LCC New York

Launched October 2024

LCC New York launched in October 2024 with the first meeting held at the stunning and exclusive Roof Terrace at AMAN New York. Hilary Milnes, Executive Americas Editor at Vogue Business delivered insights on Gen Z and their disruption of the consumer funnel.

Founding Members include Dior, CHANEL, Burberry, Balenciaga, Manolo Blahnik, Graff, Bucherer, Vacheron Constantin, Mandarin Oriental, Harry Winston, Rolex, Ferragamo, Raffles, Longchamp, Quintessentially and Hugo BOSS.

LCC Dubai

Coming Soon.