We hear the term ‘modern luxury’ thrown around, but what does it mean? As alluring as modern luxury sounds to brands, this article unravels why it can be more of a trap rather than a winning strategy.

Matter Of Form’s annual outlook on the state of luxury, in our present moment and the long term. Framed by three movements flexing the market, from the fall of status to AI, automation and the brand multiverse, the report captures MOF’s take on it all, powered by thought-provoking insights and sector-wide research.

Introducing Power Players 2024, LCC’s curation of the most influential players in the luxury marketing and communications sector.

When the Prada Caffè opened at Harrods in London earlier this month, a viral TikTok reel showcasing the cafe recorded 220,000 views within the first 24 hours of its posting.

For Pharrell Williams, the future of luxury is “freedom.” Not a bag, not a logo. Freedom.

Gucci is staging its first major exhibition in London, curated by Italian fashion theorist and critic Maria Luisa Frisa and designed by British artist Es Devlin.

Todd Vogt left empty-handed after browsing in the Louis Vuitton and Rolex stores in London’s upmarket West End shopping district this week.

In today’s rapidly evolving retail landscape, the modern consumer places a premium on community.