LOEWE x Suna Fujita: Recipient of the Grand Prix for the Inaugural Luxury & Lifestyle Lion
For the first year of the newly launched Luxury & Lifestyle Lions, which celebrate creative communications for luxury goods and experiences with work that brings an aspirational lifestyle to life, 188 entries were received and seven Lions were awarded by the Jury: one Gold, two Silver and three Bronze. The Grand Prix went to ‘LOEWE x Suna Fujita’ for LOEWE by LOEWE, Madrid, Spain. The partnership between the Spanish luxury fashion house and Japanese artisanal ceramicist studio Suna Fujita gave birth to a highly exclusive collection of bags, jumpers, accessories and more that were inspired by the original world created by Suna Fujita.
Jury President of the Luxury & Lifestyle Lions, Charles Georges-Picot, CEO of Global Luxury Practice, Publicis Groupe, Global, said: “This year’s Grand Prix, the first ever in this new category, is awarded to LOEWE. Luxury is about quality and creativity. But it’s not enough: luxury Maisons also have a responsibility. Jonathan Anderson, their creative director since 2017, does all of that, and it drives results. He is able to blend traditional craftsmanship with contemporary design. Cultural engagement and sustainability are also key elements of his vision. It is the craftsmanship and attention to the tiniest detail that ultimately lifted this to Grand Prix. This campaign with Suna Fujita is a wonderful example of what LOEWE is doing so well.”